The objective is to present your Top-Search ad to a any browser that searches for any item that you want to sell or buy. In your Top-Search campaign you establish a complete list of keywords that the browser may search for. When the browser gets a search hit on any of your keywords - your Top-Search title/header is presented to the browser at the top of the Wireless Dealer Market Main Page.

The title/header is linked to the message web page that you want the browser to see. 1. below is where you create the message pages that will be saved and stored on the WDM server. These message web pages DO NOT appear as ads at the regular WDM Main Page. They are utilized with Top-Search ads only.

1.  At WDM main page - click "Click Here To Post Your Ad or Message" then "Click Here to post your regular WDM ad or message web page." Create your message web pages that will become the link target (URL) of your Top-Search title/headers. Customize so the subject/title is similar to the associated keyword. Be innovative in the message web page body, don't break the browser's focus. You can edit anytime after the ad is created.

While you're at it, create a message web page about your company, an "About Us" page. It will useful later. Remember, you can edit message web pages anytime.

Establish a complete list of keywords that the browser may search for. Use model numbers, part numbers, general descriptions, RAZR, LG, ROKR, 6010, 3100, etc.

2.  At the Top-Search administration page click "Add keywords", erase the examples and add your keywords. Think about all the words the browser may search for. Add them, add lots of keywords. You can add more, delete, or edit later. Save.

The title/header is what the browser will see when your ad responds to his keyword search. The objective of The title/header is to get a CLICK. Did I repeat that?  The objective of The title/header is to get a CLICK. Be innovative, make sure the title/header addresses the keyword. Don't use generic titles/headers. Go to the trouble of creating a title/header for each keyword.

3.  Capitalize the first letter of each word. Also read the editorial policy, its strict and enforced. You have more character space here than at the regular WDM subject/tile field. Select a line icon for he ad.

OK, if the browser likes your title/header and clicks on it, this is where your WDM message web pages pay off. This is where you tell your story, present your sales pitch, make your offer. Take him where you want him to go. A specific message web page just for this product, or maybe a focused web page on your web.

4.  Select, enter, or paste in the target URL. Be specific, no generics here, no home pages or catch all pages. You can edit the URL anytime. Click Here for more abut URLs. Leave CPM and CPC as is. More about this later. Click Here for the 40 most popular search terms.

Pay attention. Watch your activity. Sold the keyword item? Deactivate the ad. Re-activate when you have more merchandise.

5.  Active? The default is Active. However, you can create ads now for later use. Top-Search ads can be individually activated or deactivated anytime. Likewise, your entire Top-Search campaign can be activated or deactivated anytime.

Want your ads to be at the top - always? Increase the CPM.

6.  If a keyword is popular and you want better exposure, increase he CPM by a cent. More if necessary. Or just increase the CPC by a dime or so. In a competitive situation, you decide .

Browser Expectations.

Make URLs Work For You.