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 Destination
URL
Don't stall out here. The
browser expects performance without delay. If the keyword was "V12345", link
your Top-Search keyword title/header direct to the browser's expectations. Don't link to a
do-nothing home page or "All WDM Message Web Pages" unless you
offer just on or two products. Use "Edit URL" to link the browser direct
to you your SPECIFIC WDM Message for "V12345" by selecting from the drop
down or, use External URL to link the
browser to your
specific "V12345" offer page at your web.
Focused Group
A click through that doesn't provide what the
browser expects cost you money and disappoints
the browser. Utilize "Focused Group" strategy - link to a
focused group of your ads at WDM. See the SEARCH RESULT URL
generator at the EDIT URL function. This generator will provide
a URL to a group of your WDM Message Web Pages. Example:
if you have WDM message web pages for several Motorola items or
part numbers and each message title has the word "Motorola",
generate a focused group URL for "Motorola".
A browser search on keyword "Motorola" will present your
"Motorola" Top-Search title/header. A click on the title/header
will present all of your "Motorola" message web page titles.
Similarly, if you have
message web pages for several Motorola keypads and each message web page
title has the words "Motorola keypads", generate a focused group URL for
"Motorola keypads". And, a browser search on keyword "Motorola keypads"
will present your "Motorola keypads" Top-Search title/header and a click
will present all of your Motorola keypad message web page titles.
So, if you also have
message web pages for Nokia and LG keypads and setup URLs in the same
manner, a browser's search for "keypads" will present your "Keypads"
Top-Search title/header and a click will take the browser to your
focused group of all of your "Keypad" message web page titles.
 Consistency
- Continuity
Plan and be rewarded. Notice from the above that - if you add some WDM
message web pages for Samsung or Nextel keypads, they will automatically
be presented when the browser clicks your Top-Search title/header for
"keypads". Plan. As you ad message web pages for Motorola items,
the new message web page titles will be automatically presented to the
browser.
Plan your campaign so
your offers will be presented to the browser's search for a specific
item, style or part number. Likewise, a browser generic search for a
group such as "Boost" or "Headset" must present your Top-Search
title/header for a click through to your message web page titles.
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