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Policy
Top-Search policy
is based on common sense and good taste. Please study this policy before
creating your Top-Search campaigns. Plan, write and save your ads in
Top-Search. You can edit each ad anytime. Each ad can be started or stopped anytime.
Your entire campaign (all ads) can be activated or deactivated anytime.
Editorial Policy
We have strict
policy and rules about ads. Top-Search hit return Headers must be
professional and in good taste. You already have an advantage at
Wireless Dealer Market by using Top-Search advertising. Other methods
for attracting attention such as unusual punctuation or character use
are
not necessary and not allowed.
The Top-Search server
notifies our auditor queue by email each time an ad is created, edited
or changed.
Subsequently, an auditor will examine ads and notify user by email to edit or delete ads that
are not in compliance with policy. Our auditor may suspend non-complying
ads or all ads until corrected. Constant monitoring of user email
is required. Continued non-compliance or abuse of our policy will be
handled according to standard
WDM policy.
All Wireless Dealer
Market policy and rules apply. No contact information or prices in
Header.
Use Standard Punctuation
- No repeated and unnecessary punctuation or symbols.
- Your Header may not contain an exclamation point.
|
Correct Campaign |
Correct because: |
Motorola Factory
Fresh - Want Latest Models?
Acme Cellular
|
No exclamation
point in Header. (Header is the hyperlink.)
Question mark used appropriately.
|
|
Incorrect Campaign |
Incorrect because: |
Motorola Factory Fresh - Want Latest
Models???
Acme Cellular
Motorola Factory Fresh - Want Latest Models!
Acme Cellular
|
Repeated question marks
in Header.
exclamation point
in Header.
|
Use Standard Capitalization
Use correct spelling.
- No excessive
capitalization such as "FREE" or "REDUCED" or
"BOOST MOBILE".
- Capitalization of the first letter of each word
within your displayed URL is permitted.
- Remember, like
regular WDM ad titles - lower case characters will pop
to all caps when browser mouse rolls over the line.
| Correct
Campaign |
Correct because: |
|
Motorola
Factory Fresh - Want Latest GSM Models?
Acme Cellular |
Necessary capitalization for
acronym, "GSM."
|
|
Incorrect Campaign |
Incorrect because: |
|
Motorola
Factory FRESH - Want LATEST GSM Modles?
Acme Cellular |
Misspelled word.
Excessive capitalization. |
Use Proper Grammar
- Your
Header must be in proper sentence or phrase
form and must use grammatically correct spacing.
- The use of symbols, numbers, or letters must adhere
to the true meaning of the symbol.
| Correct
Campaign |
Correct because: |
|
Motorola
Factory Fresh at Our Best Price.
Acme Cellular |
Ad uses appropriate spacing,
grammar, and symbols. |
|
Incorrect Campaign |
Incorrect because: |
|
MotorolaFactoryFresh @ Our Best Price.
Acme Cellular |
Ad is missing spaces in
title.
Incorrect grammar. |
Use No
Prices or Contact Information
Use No Prefixes
- Contact
information such as phone numbers or email address are
not allowed.
- Avoid unnecessary
acronym prefixes
in Header.
| Correct
Campaign |
Correct because: |
Factory Fresh
6010 At Our Best Price. Acme Cellular
|
Ad
is proper. |
|
Incorrect Campaign |
Incorrect because: |
Factory Fresh
Nokia 6010 for $45.00 713 467-0077. Acme Cellular
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Header has prohibited contact information. |
Limits
- Please keep the following Header limits in mind
when planning your campaigns.
- Headers are
limited to 50
characters.
No Repetition
- No repeated
words.
- Your Header may not contain an exclamation point.
- Remember, like
regular WDM ad titles - lower case characters will pop
to all caps when browser mouse rolls over the line.
| Correct
Campaign |
Correct because: |
Motorola
Factory Fresh at Our Best Price. Acme Cellular
|
Ad clear
without repetition. |
|
Incorrect Campaign |
Incorrect because: |
Motorola
Factory Fresh, Fresh, Fresh at Our Best, Price.
Acme Cellular
|
Repetition
prohibited. |
All Wireless Dealer
Market policy and rules apply. No contact information or prices in
header.
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