Top-Search Premier Steps              What Users Say

Your objective with Top-Search is to present your specific offering to browsers that search on a product you want to sell or buy. With Top-Search you can prioritize sales on particular items or services. You can turn each keyword ad on or off as needed to move merchandise to suit your sales and marketing needs. Top-Search ads only appear as a search return.

Keywords
Add all the keywords or phrases that browsers may use to define your offering, whether selling or buying. Setup keywords for:

• All model numbers or product numbers you want search return on. If you wish you can activate only keyword ads for numbers you wish to sell.
• Broader names if you wish - open face, flip, cases, GSM, Nokia, unlock, Blackberry, boxes, refurbished, boost, etc.
• Buying, buyer, 5985i, V12345, unlock, boost, etc. The search will be specific, that is, only a perfic match will be returned.
• Be specific with your URLs - a click through that doesn't provide what the browser expects cost you money and disappoints the browser. Leave the default - "all user ads" or link to an offering specific page on your web or to a specific WDM ad page on our server.

Buyers can also use Top-Search for priority in seeking economies in purchasing. For instance, if you're seeking to buy, make sure your buying offer comes up when a browser searches on "buying", "6010" or "WTB Boost".  Make sure the buyer line graphic is in your ad. (Wholesaler+ or Distributor membership required for line graphics.)

Header
Create a header for each ad. What is the purpose? Do you want to buy or sell or both? If the browser is looking for specific product or model, don't beak browser focus with a vague, generic header. If the keyword is a "V12345" phone, continue the browsers' focus and expectations right to the price and availability. If the keyword is a service such as "refurbish" or "unlock" - - - maintain the browser's focus right to the expected information.

If the keyword is "LG", utilize a broad header like, "Large Range of LG Products For Immediate Shipment". Then make sure the link is to all offerings for LG product, on your server or to all of your LG ads at WDM.

URL
Don't stall out here. The browser expects performance without delay. If the keyword was "V12345" phone, link direct to the browser's expectations. Don't link to a do-nothing home page. Link to your offer on your web or link to your specific "V12345" ad at the Dealer Market.

Selling some Motorola? Utilize a URL to all Motorola ads you have at WDM. How? Click Here for detailed instructions.

Labor Saving - As your Top-Search program matures and your innovative key words and Headers are working well, you can save a lot of time by reducing the volume of regular WDM ads. This because - the Top-Search ads can link the browser directly to the items they are focused on, your server or WDM ads. You don't need to re-post to as often to keep them in front of the browser. Browsers learn - they search for their needs - thousands of searches occur everyday. 

Active?
You can activate or deactivate individual ads. Create ads for future use and leave them deactivated until ready for use.

CPM & CPC
Cost-Per-Page-Impression and Cost-Per-Click. Click Here for detailed help with these important numbers.

Budget and Spending limits?
You set the monthly and daily budget amounts. Be a little careful with daily limits as your ad(s) may stop showing up just when you really need the activity. If you make a big promo push for immediate sales activity, consider upping the daily limit during the promo. If it works, do it some more.